Be an Energy Saver

Quick Facts

Facts from CEEA/IESO Engaging Millennials Report, 2017

Millennial conservation activity

• Nearly half of Millennials believe they have done a great deal to conserve in the last year.
1in 10 said they do very little.
• A strong majority believes there are real financial savings if they conserved.
• The vast majority agreed the environment would benefit if more households conserved, and ~half strongly agreed. There’s a less detailed sense of the environmental savings that could be realized, compared to the financial savings.
• 43% said they have taken advantage of info offered by a utility on how to reduce energy use (54% of homeowners, 35% of non-owners)
• 33% said they have taken advantage of an energy conservation program offered by a utility that offers coupons/incentives for a home improvement project or buying energy efficient products (49% of homeowners).

Obstacles to doing more

• A majority agreed lack of time and forgetfulness were why they haven’t done more to save energy.
• Close to half agreed conserving energy is not a personal priority right now or that they have not done more because of cost.
• About 1 in 3 agree there are too little savings to make it worthwhile.
• Only 25% agreed they weren’t sure saving energy was necessary. Most disagreed with this, many strongly disagreed.

Top reasons for millennials to conserve

• Lowering monthly costs
• Saving for the future
• The environment
• Thinking of future generations
• It’s a smart thing to do

Least effective reasons for millennials to vonserve

• Our friends and neighbours expecting it
• Being comfortable at home

Millennial smart phone & social media use

• Facebook (73% using it at least daily)
• Instagram (41%)
• Twitter (34%)
• Snapchat (34%)
• is much less frequently visited than these other sites, for the whole group aged 18-35

Millennial familiarity with EE programs

• 33% are very familiar and 36% somewhat familiar with ENERGY STAR appliance efficiency labelling
• 27% are very familiar and 37% somewhat familiar with ENERGY STAR and EnerGuide home energy efficiency labelling
• 21% are very familiar and 31% somewhat familiar with Save on Energy coupons and discounts on energy-efficient products

Full survey


Facts from CEEA Survey 2014: Canadian Business Attitudes on Energy Efficiency

Canadian building sector attitudes on energy efficiency

•76% said energy efficiency was a high priority
•44% said “cost” was preventing them from doing more
•26% said customer preferences or demands prevented energy efficiency improvements
•3% said owners or management did not support the move
•A minority of builders and designers feel able to participate in the growth market of energy efficient design and construction unless building codes are amended with higher energy efficiency standards
•Only 16% are very familiar with programs offered by utilities and governments to help with energy efficiency & conservation
•Only 34% have taken advantage of government and utility incentive programs for energy efficiency and conservation

Canadian business attitudes on energy efficiency

•73% said energy efficiency was a high priority
•69% said cost saving would be the greatest benefit if they did all they could to  incorporate energy efficiency measures
•79% have invested in energy savings with upfront costs, of that 42% invested in lighting and 28% improved heating and air (slides 28, 30, 31)
•61% of Canadian businesses report energy cost increases in the last year, but only 27% believe they are doing all they can to save energy
•41% state initial cost as the reason for not doing more to boost their organization’s energy efficiency
•68% would support more stringent energy efficient building codes, even if it raised the cost of real estate
•26% replaced or upgraded equipment, appliances or trucks
•14% engaged in building renovations
•13% installed vehicle or equipment trackers and usage meters
•Only 5% have conducted energy efficiency audits, with the exception of the institutional/public sector
•Less than half have set targets for reductions in energy consumption
•Only 13% of companies are very familiar with programs offered by utilities and governments to help with energy efficiency & conservation
•Only 38% have taken advantage of government and utility incentive programs for energy efficiency and conservation

Full survey

Facts from CEEA Survey 2013 Energy Efficiency & Canadians: Opinion Research

  • More than half of Canadians (58%) said they are doing some things to conserve energy, but will likely do more.
  • Just over one-third of Canadians said they have done a great deal to conserve energy in the last year. (They’re strong conservers.)
  • When asked what the benefits of conserving their energy would be, 86% of Canadians said saving money; 49% said helping the environment. However, environmental concern – being motivated to make changes for the environment, is strongly associated with conservation efforts.
  • One third of Canadians said they haven’t done more to conserve energy because of cost.
  • Only one-quarter of Canadians have had an energy audit done, or participated in a rebate program.
  • Few Canadians are able to reduce their reliance on the car, despite the obvious benefit they see.
  • 81% of Canadians said that developing technologies that reduce energy consumption is very important.

Full Survey

Facts for Consumers

  • ENERGY STAR refrigerators are 20% more efficient than non-qualified models.
  • Microwaves use 50% less electricity than stoves.
  • ENERGY STAR CFL light bulbs use up to 75% less electricity than incandescent bulbs.
  • LEDs can last up to 30 times longer than incandescent bulbs.
  • Front loading washing machines us about 40% less water and about 50% less energy than top loading.

Facts for the Home

  • Energy Use: Heating is 60%; water heating is 20%; appliances are 10%; lighting is 5%; space cooling is 5%.
  • Furnaces serviced by HVAC pros once a year can improve its efficiency by up to 20%
  • Weatherstripping around doors and windows can reduce heating and cooling needs by up to 20%.
  • Up to 25% of heat loss is through windows, plastic window covers can help reduce drafts
  • 20% of the heat escapes each time a heated oven has its door opened
  • 85 to 90% of energy used to wash clothes goes to heating water

Energy Conservation

  • Hot water that drips for a month could fill 16 bathtubs (about 3,600 litres)
  • Air-drying dishes in dishwasher can cut a dishwasher’s energy consumption by 50%.
  • Using lids while cooking reduces energy consumption by up to 14%


  • CEEA’S Energy Efficiency Survey
  • Direct Energy
  • Efficient Windows Collaborative
  • Enbridge Gas
  • Energy Savers
  • Energy Star
  • Green Globes
  • HRAI
  • IESO
  • Manitoba Hydro
  • Naima Canada
  • Natural Resources Canada
  • Sask Energy
  • SaveONenergy
  • Union Gas
  • US Department of Energy