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CEEA Releases National Advocacy Plan

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TORONTO, September 17 –  The Canadian Energy Efficiency Alliance (CEEA) today released its white paper to outline its priorities for future energy efficiency efforts in Canada. The paper, Priorities for Energy Efficiency Market Development, is CEEA’s National Advocacy Plan. It is designed to help advance energy efficiency by proposing tangible, implementable solutions to current challenges for governments, businesses and consumers.

“Utilizing the results of a national opinion survey and feedback gained at our annual Thought Leaders conference, our National Advocacy Plan is a direct reflection of Canadian priorities as well as best practices from stakeholders and experts from across the country,” said Elizabeth McDonald, CEEA CEO. “Together, they created a solid set of priorities that CEEA can champion to government, consumers and industry.”

The survey, conducted by the Gandalf Group, included over 1500 Canadians and provided CEEA with the insights it needed to tackle the challenges to advancing energy efficiencies.  “We know Canadians are willing to do more to conserve energy and we know the path to facilitate this is by educating Canadians about how to practice conservation and access programs to assist with costs,” said McDonald.

Through our Thought Leaders Conference, CEEA obtained direct input from stakeholders on what the priorities should be be over the next 12-24 months to have the most impact.  Of these, CEEA has selected five key areas of focus to pursue over the next 12-24 months, which are:

  • The Role of All Levels of Government
  • Communicating the Energy Efficiency Message
  • Transportation and Energy Efficiency
  • Training and Education for Energy Efficiency
  • The Built Environment

Energy efficiency is about so much more than saving electricity. CEEA is focused on broadening the discussion beyond electricity – it is a holistic challenge. CEEA is engaging and collaborating with governments, utilities, stakeholders, industry, members and consumers; kick starting conversations on solutions, promoting energy efficiency and disseminating knowledge about new initiatives and technology.  This white paper provides the platform to do just that.

This white paper is complementary and a must read for anyone seeking to better understand the challenges and opportunities for energy efficiency and conservation. Read the paper here.

About CEEA

The Canadian Energy Efficiency Alliance (CEEA) is the country’s leading independent advocate promoting the economic and environmental benefits of energy efficiency. The not-for-profit works with the federal and provincial governments, and stakeholders, to ensure energy efficiency is a priority for all sectors of the economy. By monitoring, examining and developing energy efficient public policy ideas, programs and standards, CEEA is an effective resource for policy makers, businesses, consumers, energy companies and environmental groups.